Tag Archives: salesforce

Ever Wonder Why Acronyms Look Weird in Your Database? (and how to fix them… )

Maybe I’m a little OCD but when I look at a database of account names and find capitalization inconsistencies it leads me to think that those people responsible for data quality aren’t doing a very good job.  Users who add … Continue reading

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Confused About Funnel Conversion Rates?

What is a conversion rate?  A sales / marketing conversion rate is the percent of leads or opportunities that are converted from one stage to another.  Simply stated, if we have ten opportunities in one stage and eight of them … Continue reading

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