Tag Archives: CRM

Confused About Funnel Conversion Rates?

What is a conversion rate?  A sales / marketing conversion rate is the percent of leads or opportunities that are converted from one stage to another.  Simply stated, if we have ten opportunities in one stage and eight of them … Continue reading

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If Your CRM Data Really is Garbage, Clean It Up!

I recently completed another project to address our CRM data quality issues for our account records in Salesforce.com.  Specific firmographic data (annual revenue, employee count and industry) determine our market segmentation and account assignments so having accurate data is critical to keeping … Continue reading

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