Tag Archives: SFDC

Ever Wonder Why Acronyms Look Weird in Your Database? (and how to fix them… )

Maybe I’m a little OCD but when I look at a database of account names and find capitalization inconsistencies it leads me to think that those people responsible for data quality aren’t doing a very good job.  Users who add … Continue reading

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If Your CRM Data Really is Garbage, Clean It Up!

I recently completed another project to address our CRM data quality issues for our account records in Salesforce.com.  Specific firmographic data (annual revenue, employee count and industry) determine our market segmentation and account assignments so having accurate data is critical to keeping … Continue reading

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