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If Your CRM Data Really is Garbage, Clean It Up!
I recently completed another project to address our CRM data quality issues for our account records in Salesforce.com. Specific firmographic data (annual revenue, employee count and industry) determine our market segmentation and account assignments so having accurate data is critical to keeping … Continue reading
Posted in Sales Ops
Tagged #sales20, B2B, Bob Bacon, clean, CRM, D&B, data normalization, Data Quality, data.com, hoovers, sales development, sales management, sales operations, sales ops, SFDC, SFDC cleanup
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