Tag Archives: #sales20

If Your CRM Data Really is Garbage, Clean It Up!

I recently completed another project to address our CRM data quality issues for our account records in Salesforce.com.  Specific firmographic data (annual revenue, employee count and industry) determine our market segmentation and account assignments so having accurate data is critical to keeping … Continue reading

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What is Sales 2.0?

I was speaking with a Sales leader last week when he asked me, “How do you define Sales 2.0?”  At first I thought this was an easy question but as I formulated an answer (I try to do that before I … Continue reading

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Choosing Effective Sales Metrics

One of the more important seminars at a recent Sales 2.0 Conference in San Francisco involved a panel of Sales Operations experts slated to discuss the best sales metrics to track.  The question of which metrics should be used for your organization … Continue reading

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