Tag Archives: sales development

If Your CRM Data Really is Garbage, Clean It Up!

I recently completed another project to address our CRM data quality issues for our account records in Salesforce.com.  Specific firmographic data (annual revenue, employee count and industry) determine our market segmentation and account assignments so having accurate data is critical to keeping … Continue reading

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Resource Specialization: Sales Development Representatives

“Sales Development” is a description composed of two words, the discrete meaning of which is clear but in combination the definition of the phrase can be ambiguous.  For example, it can used to mean sales training, as in “developing” the … Continue reading

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